353,103 people have taken action to call for a European ban of fossil fuel advertising and sponsorships!
This is only the beginning. This ban on fossil fuel propaganda will happen, the only question is when.
Together we will make history! Keep up with the latest news about the movement and follow the hashtag #BanFossilAds on Twitter and Instagram.
STAY TUNED - SOMETHING BIG IS COMING AND WE WILL NEED YOUR SUPPORT MORE THAN EVER...
Thank you to every single one of you for joining the movement and signing the European Citizens' Initiative to #BanFossilAds. The petition is now closed. Stay tuned for the next chapter in our fight for a fossil advertising and sponsorships ban.
Why is this ban important?
We are in a climate crisis that is leading to a global human rights crisis of unprecedented proportions. Many communities on the front line of the climate crisis, particularly those in Africa, Asia and Latin America, are already facing the devastating consequences of more frequent and intense droughts, floods, cyclones and rising sea levels, which have also now reached Europe. For the very first time, the latest Intergovernmental Panel on Climate Change (IPCC) report stated that corporations have attempted to derail climate mitigation by targeted lobbying, doubt-inducing media strategies and through corporate advertising and brand building to deflect corporate responsibility to individuals. This climate science report also recommends regulating corporate advertising. According to the Climate Accountability Institute, companies like Total Energies and Royal Dutch Shell, who are among the top 20 most carbon polluting fossil fuel companies in the world, continue to promote their dangerous businesses via advertisements and sponsorships.
Fossil advertisements can encourage an increase in emissions
Advertisements for fossil products, such as transport using fossil fuels, intentionally boost sales for fossil fuel products which increase greenhouse gas emissions. A case study into a single Audi advertising campaign found there was an uplift of sales driven by the advertising of up to 132,700 cars. When multiplied by the carbon footprint per item sold, this reveals an overall increase of greenhouse gas emissions of 5,175,300 tonnes of carbon dioxide (CO2) equivalent due to this advertising campaign alone. We need this to stop.
Fossil fuels impact air pollution, which is killing people
Air pollution caused by the burning of fossil fuels is estimated to be responsible for 8.7 million deaths across the world in 2018, which is more than tobacco related deaths. If fossil fuels are responsible for deaths via air pollution and other means, why is it still acceptable that fossil fuel companies have a public platform? The EU banned tobacco advertising and sponsorship, so surely banning fossil fuel advertisements and sponsorships is a no-brainer.
Fossil fuel companies use their adverts and sponsorship deals to promote false solutions
Fossil fuel companies use advertising and sponsorship to promote false solutions to the climate crisis such as fossil gas, fossil hydrogen, bioenergy and carbon capture and storage (CCS). An Influence Map investigation found that fossil fuel companies paid Facebook more than $9.5 million for adverts promoting gas as a 'green' fuel, and claiming climate benefits of fossil gas. False solutions such as these are a dangerous distraction from the real solutions we need, such as renewable energy, and we need to stop fossil fuel companies deceiving and distracting the public and politicians by promoting them.
Political access
Fossil fuel companies may use their sponsorship to gain political access and social legitimacy.
Fossil fuel companies and carmakers have been the official sponsors of the rotating presidency of the Council of the European Union, where national ministers meet. Porsche and Audi, both owned by Volkswagen, sponsored Austria’s presidency in 2018, BMW sponsored Finland’s presidency in 2019. In 2019, Romania’s presidency was sponsored by carmarkers Renault and Mercedes, as well as fossil fuel producers OMV Petrom and Enel. Croatia’s presidency in 2020 was sponsored by carmakers Citroen and Peugeot, as well as the oil company INA.
In the UK, this Unearthed investigation found that BP used their sponsorship deal with the British Museum and a specific 'Day of the Dead' exhibition to further their oil plans in Mexico and Australia. This runs counter to the claim by previous BP CEO Bob Dudley, that they support the arts "with no strings attached."
Fossil fuel, car, airline and maritime companies often mislead the public by presenting themselves as climate-friendly
Many fossil fuel companies emphasise climate-friendly products in their advertisements, which misrepresents their actual level of investment into renewable or green technologies. Last year, ClientEarth successfully challenged BP's renewable energy advertisement, arguing that 96% of the company’s spend was on oil and gas. These advertisements manipulate the public into thinking that high-carbon companies are green, when many are heavily reliant on fossil fuels or, for example, still applying to drill for more new oil in the Arctic. These climate-wrecking companies should not have a public platform when they are knowingly driving us deeper into climate disaster.
Fossil fuel companies' offsetting claims disguise climate inaction and will cause major harm
Many fossil fuel companies have announced vague and distant “net zero by 2050” climate targets, which may sound ambitious but involve little real change. Instead of stopping the extraction and burning of fossil fuels, fossil fuel companies’ “net zero by 2050” targets are based on plans to purchase huge amounts of carbon credits to offset their emissions. Carbon offsetting on this scale is expected to transform vast areas of land into tree plantations in the Global South, which will threaten food production and natural forests. This is particularly harmful for farming and indigenous communities who have done little to cause the climate crisis but who are already experiencing severe climate change impacts.
The climate crisis affects human rights, and some fossil fuel companies are accused of crimes against communities
The climate crisis is affecting human rights, namely people's rights to life, food, adequate housing and water, sanitation and health. As the climate emergency worsens, we can expect increasing deaths, hunger, and displacement, and we know that companies burning fossil fuels are making this crisis worse. Some fossil fuel companies are also under scrutiny for their alleged involvement in human rights violations. Amnesty International has called on governments to investigate Shell for three ongoing legal cases, which question Shell's complicity in unlawful arrest, detention and execution, or seek compensation for oil spills and for systemic, ongoing oil pollution. Shell denies all claims. Total Energies have been accused of effectively displacing communities and financing military dictatorships which Total Energies have disputed. With these disturbing allegations, and the evidence that the climate crisis is affecting human rights, is it safe to give companies responsible for the climate emergency and human rights crises a public platform?
